Digital marketing is a key tool for managers to use in order to effectively reach and engage with their target audiences. It is an essential part of any successful business strategy and can help to drive sales, increase brand awareness, and build relationships with customers. With digital marketing, managers can create highly personalized and interactive campaigns that can reach a much wider audience than traditional marketing methods. Digital marketing also allows managers to track and analyze customer data in order to better understand their customer base and make better informed decisions. By leveraging digital marketing, managers can maximize the effectiveness of their marketing efforts and better achieve their desired business goals.