Case Details

Pay Per Click Management

As a company renowned for our technical SEO software, you might expect we have a very data-led approach to PPC – and you’d be right! Data is at the very heart of our methodology for maximising the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise.
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What is Pay Per Click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads.
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PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s.

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Implementation

We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks.

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Keywords

We'll ensure you’re targeting the most appropriate keywords and not wasting spend.

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Ad Extensions

Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

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PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries.

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Shopping Ads

We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory.

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